OVERVIEW
V13 Media Group is an independent music, entertainment, culture, and literature company, headquartered across Vancouver, Toronto, and London (UK). We were born in 2005 as PureGrainAudio and rebranded as V13 in 2020. Twenty years of building this without asking permission has yielded a house of divisions, brands, and voices held together by one conviction: the real work deserves to be heard.
MISSION
We help independent artists, authors, and creators get heard, get fans, and get paid. V13 Media Group writes the journalism, publishes the books, runs the label, and builds the video, the press, and the merch around the work, so it reaches the people it was made for.
VISION
We’re building a village (ie, THE V1LLAG3) for the post-label age. A place loud enough to be heard and real enough to be trusted. A future where going independent isn’t settling. It’s winning. Where artists own what they make, get paid for it, and never wait for a gatekeeper to grant them a turn.
VALUES (“THE 13 Vs”)
Thirteen values, all starting with V, built on our core trio: Vita. Veritas. Vox Populi.
#1 // VITA (“Life”)
Love & Logic
“Vita” is order and chaos; light and darkness, emanating ever outward, hiding and revealing the fabric of the cosmos. As it is above, so it is below: humans have emerged on a planet of fire and ice, raised by sun and moon, driven by virtue and vice. When we say “Vita,” we mean Life, and to represent that life in its complete duality, we take the approach of Love & Logic.
#2 // VERITAS (“Truth” or “Veracity”)
Transparency & Integrity
“Veritas” embodies the essence of our unwavering commitment to truth and authenticity. In our pursuit of veracity, we strive to reveal the unvarnished reality, transcending the facades that often veil our world. Veritas is the beacon that guides us, ensuring that integrity and genuine representation form the cornerstone of everything we create and share. Our dedication to truth is not just about factual accuracy but also about being true to our vision and purpose.
#3 // VOX POPULI (“Voice of the People”)
Engagement & Accessibility
“Vox Populi” signifies our dedication to elevating and honouring the voices of our diverse audience. It represents our commitment to not just speak to our community, but to listen actively and create platforms for dialogue and understanding. Vox Populi is a reminder that our work is a two-way street, where accessibility and engagement are not mere concepts but practices that empower and give voice to the many.
#4 // VERSATILITY
Adaptability
In “Versatility,” we find our strength to adapt and evolve in the ever-changing landscape of media and culture. It speaks to our ability to navigate the fluidity of creative expression and audience needs, always remaining agile and responsive. Versatility is our commitment to innovation and the flexibility to embrace new ideas and perspectives, ensuring that we remain relevant and impactful.
#5 // VEHEMENCE
Intensity & Passion
“Vehemence” captures our fiery spirit and the depth of our passion for the stories we tell and the content we produce. It is the powerful force that drives us to create with fervour and commitment, ensuring that every piece resonates with intensity and emotion. Vehemence is the heart of our creative force, propelling us to deliver content that moves, challenges, and engages deeply.
#6 // VARIETY
Cultural & Musical Diversity
“Variety” celebrates the rich tapestry of cultures and music that we explore and showcase. It reflects our commitment to inclusivity and the broad spectrum of human expression in art and culture. Variety is our acknowledgment of the myriad voices and styles that enrich our world and our dedication to giving them a platform to shine.
#7 // VITALITY
Community & Cultural Impact
“Vitality” is the lifeblood of our impact on communities and cultures. It represents the dynamic energy we bring to our work and the positive influence we aspire to have on society. Vitality drives us to support emerging talent and to be a catalyst for cultural enrichment and community empowerment.
#8 // VIRTUE
Quality & Excellence
In “Virtue,” we find our commitment to excellence and the ethical standards we uphold in our work. It represents the moral fabric of our brand, where quality and attention to detail are not just goals but ethical imperatives. Virtue is our pledge to maintain the highest standards in everything we do, from the stories we tell to the way we tell them.
#9 // VISION
Ambition
“Vision” encapsulates our aspirational nature and our forward-looking perspective. It’s our roadmap to the future, guiding our ambition to innovate and grow while staying true to our core values. Vision is about dreaming big and having the courage to pursue those dreams, setting the course for where we want to go and who we want to be.
#10 // VASTNESS
Inclusivity & Open-Mindedness
“Vastness” represents our broad, inclusive approach and our openness to a wide range of perspectives and ideas. It’s about embracing the diversity of thought and expression, creating a space where all voices are heard and valued. Vastness is our recognition of the rich complexity of the world and our role in reflecting that complexity in our work.
#11 // VALOUR
Empowerment & Collaboration
“Valour” reflects our strength in supporting and empowering our team and our community. It’s about having the courage to stand up for what we believe in and to create an environment where creativity and collaboration thrive. Valour is our commitment to being bold and brave in our decisions and actions, fostering a culture of support and empowerment.
#12 // VIGOUR
Resilience & Persistence
“Vigour” embodies our resilience and persistence in the face of challenges. It’s about the energy and strength we bring to overcome obstacles and to continue moving forward, no matter the difficulties. Vigour is our commitment to endurance and determination, ensuring that we stay the course and remain steadfast in our mission.
#13 // VANGUARD
Leadership & Visionary Thinking
As the “Vanguard,” we position ourselves at the forefront of innovation and leadership in our field. It’s about being trailblazers, setting new trends, and leading the way in cultural journalism and media. Vanguard represents our role as pioneers, constantly exploring new horizons and shaping the future of storytelling and content creation.